Market Analytics

Summary of Services

Focus on offerings that are key to product commercialization

• Market assessment
• Competitive assessment
• Pricing analysis and forecast modeling
• Positioning and messaging
• Distribution analysis
• Life cycle management
• Portfolio prioritization

Utilize primary research methodologies and content development that will yield data and analysis focused on real-world approaches

• In-depth, one-on-one interviews
• Telephone surveys
• Web-based survey tools
• Focus group content

Provide rigorous data-driven analytic models that quantitatively identify stakeholder (payers, clinicians, and patients) product adoption decisions, prescribing patterns and trends

• Pricing analysis (discrete choice analysis)
• Dynamic Excel-based models allowing clients to test the impact of different price points by stakeholder segment and as a whole
• Competitive gaming exercises
• Demand curves for key product profiles
• Dynamic forecast modeling
• Allows clients to view impact of different assumptions and events (e.g., new treatment guidelines)
• Uses Monte Carlo analysis with Excel add-ons such as Crystal Ball to test impact of key variables
• Positioning analysis
• Flexibility to examine adoption decisions beyond purchasing decisions
• Ability to examine adoption decisions and product attributes specific to payers, clinicians and patients